Search engine optimization is the process of optimizing a website so that it ranks highly in Google and other search engines. There are many benefits of doing so but the main reason is to increase search engine traffic. Traffic, in this case, refers to actual people who visit your website and are interested in your website’s topic. As a result, the more visitors you get, the more potential sales and customers you will also receive. So, as you can see, if you want more business and profits from organic traffic, then you will have to SEO optimize your website. But if you don’t have the time to learn about SEO it is a good idea to hire an SEO agency, such as Digital Cavern – Brooklyn SEO, to help you with your marketing efforts. In this article, we will be looking at a few tips and guidelines so you can do just that.
The first tip is that you need to choose your keywords carefully. This means that you will need access to keyword tools such as the Google Keyword Planner, Long Tail Pro, Wordtracker etc. Once you have a keyword tool, you can search for keywords in your niche. It is essential that you choose keywords that have sufficient search engine traffic, otherwise you will be wasting your time. However, you should avoid short tail keywords that have tonnes of traffic but a lot of competition. So, it is best to focus on getting long tail keywords that have low to medium traffic.
Next, once you have your keywords, you will have to bunch similar keywords together to use on each page. This is important since you don’t want to have different pages with similar keywords. This will lead to a penalty, which you will need to avoid. Instead, place your similar keywords together and create content that incorporates all of them. You should place your main keyword in your title and header. It is essential that you don’t over-optimize your page for your keywords since this can also trigger a Google penalty. Instead, be sure to use lots of synonyms and related words so that you optimize your page for your topic.
When creating content, you should make sure that you have at least 1,000 words on each page. You should also add outbound links to authority websites in your niche and add lots of rich content such as pictures, videos, and tables. The entire point of this is to ensure that you have the best page possible so that your website deserves to rank on the top spots of Google.
Once you have created various pages on your website, you should interlink them as naturally as possible. SEO in recent times is all about making your website look as natural as possible. The reason for this is because the Google algorithm has become more sensitive and tries to devalue sites that are doing too much SEO. So, with that said, be sure to properly interlink your site as this will help to boost your rankings with your own links. The most popular links to get are Facebook, Twitter, and Vimeo.
Next, you need to make sure that your website is fast. Many people don’t pay attention to their load speed and this costs them their rankings. So, be sure to check your website’s speed and Google even has a tool that you can use. This tool will also indicate the speed related issues on your website and how you can fix them.
Lastly, you will need to get backlinks. There are many types of backlinks and you should get links from guest posts, social pages, citations etc. It is important that you diversify your backlink profile as much as possible and get links from powerful websites that will boost your rankings.
In closing, we have just looked at how you can SEO optimize your website. If you want to get the best results for your site we recommend you hiring an SEO Consultant. Once you follow the above tips, your rankings and traffic will definitely rise.