Tips For Optimizing Your Website

Search engine optimization is the process of optimizing a website so that it ranks highly in Google and other search engines. There are many benefits of doing so but the main reason is to increase search engine traffic. Traffic, in this case, refers to actual people who visit your website and are interested in your website’s topic. As a result, the more visitors you get, the more potential sales and customers you will also receive. So, as you can see, if you want more business and profits from organic traffic, then you will have to SEO optimize your website. But if you don’t have the time to learn about SEO it is a good idea to hire an SEO agency, such as Digital Cavern – Brooklyn SEO, to help you with your marketing efforts. In this article, we will be looking at a few tips and guidelines so you can do just that.

The first tip is that you need to choose your keywords carefully. This means that you will need access to keyword tools such as the Google Keyword Planner, Long Tail Pro, Wordtracker etc. Once you have a keyword tool, you can search for keywords in your niche. It is essential that you choose keywords that have sufficient search engine traffic, otherwise you will be wasting your time. However, you should avoid short tail keywords that have tonnes of traffic but a lot of competition. So, it is best to focus on getting long tail keywords that have low to medium traffic.

Next, once you have your keywords, you will have to bunch similar keywords together to use on each page. This is important since you don’t want to have different pages with similar keywords. This will lead to a penalty, which you will need to avoid. Instead, place your similar keywords together and create content that incorporates all of them. You should place your main keyword in your title and header. It is essential that you don’t over-optimize your page for your keywords since this can also trigger a Google penalty. Instead, be sure to use lots of synonyms and related words so that you optimize your page for your topic.

When creating content, you should make sure that you have at least 1,000 words on each page. You should also add outbound links to authority websites in your niche and add lots of rich content such as pictures, videos, and tables. The entire point of this is to ensure that you have the best page possible so that your website deserves to rank on the top spots of Google.

 Once you have created various pages on your website, you should interlink them as naturally as possible. SEO in recent times is all about making your website look as natural as possible. The reason for this is because the Google algorithm has become more sensitive and tries to devalue sites that are doing too much SEO. So, with that said, be sure to properly interlink your site as this will help to boost your rankings with your own links. The most popular links to get are Facebook, Twitter, and Vimeo.

Next, you need to make sure that your website is fast. Many people don’t pay attention to their load speed and this costs them their rankings. So, be sure to check your website’s speed and Google even has a tool that you can use. This tool will also indicate the speed related issues on your website and how you can fix them.

Lastly, you will need to get backlinks. There are many types of backlinks and you should get links from guest posts, social pages, citations etc. It is important that you diversify your backlink profile as much as possible and get links from powerful websites that will boost your rankings.

In closing, we have just looked at how you can SEO optimize your website. If you want to get the best results for your site we recommend you hiring an SEO Consultant. Once you follow the above tips, your rankings and traffic will definitely rise.



Online Marketing vs Offline Marketing

Advertising and gaining exposure through the internet is quickly becoming the core foundation of many marketing campaigns. Online marketing presents itself in many different forms. There is Google Advertising; Google offers a variety of different marketing strategies, such as pay per click ads or display ads. Another form of Google advertising is SEO, which is all about optimising the website so that it appears in the search results certain keywords. Visit the Kelsall SEO website for more information. Social media can also be a very effective marketing strategy due to the many millions of people who now use social media.

One of the main advantages of online marketing is the cost efficiency. The internet allows businesses to reach out to targeted groups of people, those that are most likely to pay for their product or service. Google, for example, gives a website the ability to appear in the search results when people are looking for something which is closely related to what the business provides. It also allows businesses to advertise on websites that share a similar target audience to help increase exposure to the right people.

Another advantage is a number of people that you can reach instantly. The internet has made it incredibly easy to advertise in front of a huge number of people. Take Facebook as an example, around 60% of the world’s population has a Facebook account. Facebook advertising allows a business to set up a Facebook ad and instantly target that towards their target audience at a small cost. Promoting a business on Google is the same and with Google search slowly taking over the internet, this makes it a great place to advertise.

However, online marketing does have its downsides. There can sometimes be difficulty gaining trust from potential customers or clients. Putting trust in a company that you have never met physically can be very difficult. This gives old fashioned marketing the edge, where people would meet face-to-face to build a relationship before taking any further steps.

Another disadvantage is the competitiveness of the online market. Because of its advantages, this has made the market very crowded and this means that it can be incredibly difficult and expensive to make an online marketing strategy effective without the right expertise. This is why a lot of businesses choose to steer clear of the online routes.

Offline marketing can be considered to be the more old-fashioned approach as the internet is, inevitably, taking over the world. But with solid ideas and good strategy offline marketing can be just as effective. Some good platforms include; TV advertisements, local magazines, radio ads, networking, cold calling, direct mailing and more.

Some of these methods mentioned above have a much stronger chance of building trust with potential customers or clients. This is especially true when it comes to methods that involve physically meeting people. Also, having a friend or work associate refer someone over is an extremely powerful way of earning instant trust. Once people trust your business enough to refer work, this can be a very efficient way to build your business. One referral can lead to another, replicating a snowball effect and as this happens, it allows a business to continue acquiring customers or clients without any marketing costs what so ever.

Another major advantage of this is that it allows a business to expose itself to audiences you may otherwise not reach. For instance, the older generation. The problem with online marketing is that most people over the age of 60 do not use a computer or mobile phone enough for it to be effective. If a business wants to target the older generations, they may be better off investing in offline strategies, such as adverts in magazines or face to face meetings.

The main drawback of marketing in this way, however, is the associated costs. For example, it can be extremely expensive to advertise on television at peak time. Advertising on ITV can cost over £60,000 for a 30-second advert, if requested at peak time. Adverts in papers and magazines can be equally as expensive. For this reason, it is questionable as to whether money is better spent here rather than online, where advertising can be much more targeted and be achieved at a similar cost.

To conclude, both methods can have varied results and it is, therefore, very difficult to say which is more effective in terms of generating new business. The strategy and platform you choose really depends on many factors such as whom you are targeting and what market sector you are in. Every business is unique and, because of this, the best advice would be to test both to see which is the most effective for your company. Record and analyse the data and results from each campaign. The proof is in the pudding!

The Three Main Phases

There are three main parts to every marketing plan which must be considered in order for a business to be successful. These are; the idea, the preparation phase and the sales phase.

All businesses start with an idea.  The idea that the creation of a particular product or service will add value to people’s lives. The purpose of the creation could be to help solve a particular problem that many face in their lives, or, it could simply serve the purpose of increasing ones enjoyment. As long as the creation can add value, demand will exist.

The preparation phase is where the vision is created. The creators must establish exactly what they want to produce and offer to the market, how it will be priced, who it will be targeted at and how it will be promoted. Businesses can use the ‘marketing mix’ (Jerome McCarthy) to assist them with this part of the process.

The final phase is all about sales. Here, the offering must be promoted in front of the target audience in the hope that the product will catch the attention of potential customers. This site is focused on the sales side of marketing and we look forward to educating our readers about all the different aspects of selling.